Presto Fox Media
Web & App Design & Development
SKILLS AND TOOLS
About Me
We use human-centered design to get to the root of the problem and design a solution. We are passionate about sustainable projects and especially enjoy creating a seamless user experience. Looking to tackle tough problems and change the world.
Uckfield, East Sussex
Address Rating Website
case study | SARScore
Project Overview
This project focused on developing the inaugural SARScore front-facing website. Our aim was to create a compelling online platform that introduces SARScore’s solutions to educational institutions, highlights the benefits of our services, and drives engagement and conversions through an intuitive user experience.
Challenges Faced:
- Starting from Scratch: Building a comprehensive website from the ground up, without an existing framework or content.
- User Engagement: Designing an interface that is immediately engaging and easy to navigate for first-time visitors.
- Market Positioning: Clearly establishing the brand’s unique value proposition in a competitive market.
Solution Strategy:
Our strategy encompassed three key areas: design and branding, content creation, and technical development, all tailored to meet the specific needs of SARScore’s target audience.
- Branding and Design: Developing a brand identity and website design that reflects SARScore’s innovative and professional ethos.
- Content Strategy: Crafting informative and persuasive content that effectively communicates the benefits of SARScore’s services.
- Technical Structure: Building a robust, scalable, and SEO-friendly website architecture.
Development Process:
Conceptualisation and Brand Identity
- Brand Workshops: Collaborating with SARScore’s team to define brand elements such as logo, colour scheme, and overall messaging.
- Market Research: Analysing potential users and competitors to ensure the site meets and exceeds industry standards.
Design and User Experience (UX)
- Wireframing: Outlining the basic site structure and user flow to ensure optimal user experience.
- UI Design: Creating visually appealing design mockups that resonate with the target audience while reinforcing the brand’s identity.
Content Development
- Content Planning: Structuring the website’s content architecture to ensure a logical flow of information.
- Copywriting: Developing engaging and clear copy that conveys SARScore’s offerings and advantages.
Website Development and SEO Implementation
- Frontend Development: Building the user interface with modern HTML, CSS, Elementor and JavaScript technologies, ensuring responsiveness and cross-browser compatibility.
- SEO Basics: Implementing foundational SEO practices such as optimised tags, mobile-friendly design, and fast load times to enhance organic search visibility.
Testing and Quality Assurance
- Technical Testing: Ensuring all technical features function correctly across various devices and platforms.
- User Acceptance Testing: Gathering feedback from potential users to refine the UX and UI before the official launch.
Launch and Promotion
- Soft Launch: Deploying the website to a limited audience to test real-world usage and gather initial data.
- Official Launch: Releasing the website publicly, accompanied by a targeted marketing campaign to generate traffic and user engagement.
Results Achieved
- Successful Brand Introduction: The website effectively introduced SARScore as a new player in the educational technology market.
- Enhanced User Engagement: The intuitive design and compelling content resulted in excellent user engagement metrics, such as low bounce rates and high time on site.
- Positive Feedback: Early feedback from users praised the site’s ease of use and informative content.
